Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Konsumen di Toko Grosir

Abstract

A marketing mix is an act or strategy used in a business in promoting services or products sold to meet the daily needs of consumers. The research methodology used is a qualitative research method. The analysis unit in this study was consumers who became consumers of wholesale stores conducted in 2022. The research method used is the technique of collecting data through systematic dissemination of questionnaires and direct interviews with some consumers in wholesale store purchases. This study was conducted to determine the effect of marketing odor on consumer purchasing decisions at wholesale stores. The results of the study can be seen that wholesale store owners implement good marketing strategies in daily trading such as Product, Price, Promotion, Place, People, Proces, and Physical Evidance.